Rolly, a tech news app

The Rolly app on a phone held in two hands, the Rolly logo behind
Project
Rolly
Services
Brand Identity, UX/UI Design, App Design
Industry
Tech News

Rolly is a tech news app. We made the brand and the app, so both look and read the same.

Identity

We started with the brand: the logo, the colours and the type that the whole app is built on.

The Rolly logo in lime on black The Rolly logo in black on lime
3u 4u 13u 8u Rolly / Logomark1u grid#D2EA4A Constructionv1.0
The Rolly app icon on a phone home screen
Carbon Black#181818
Lemon Lime#D2EA4A
Onyx#131313
Gunmetal#434343

The app

We designed 35+ screens for the app, covering every touchpoint from onboarding to the daily news feed.

Rolly app screens on phones laid out in a grid
Log in
Onboarding
Rolly watch screen
Rolly listen screen
Rolly topics screen
Watch, listen, topics
Close up of an iPhone showing the Rolly profile and settings screenProfile and settings
Rolly home feed, second layout
Rolly home feed
Rolly home feed, third layout
Home feed

Statistics

With AI built into our workflow, Rolly went from first sketch to a working app in a fraction of the usual time.

35+
Screens designed, from onboarding to the daily feed
10x
Faster to develop with AI
50+
Sources aggregated in one feed
Two phones showing the Rolly listen and home screens
Rolly on a laptop
Rolly open in a Chrome tab

Campaign

In addition to the app, we designed a full marketing campaign spanning street posters, transit ads, and social media.

Rolly Instagram story ad 1
Rolly Instagram story ad 2
Rolly Instagram story ad 3
A Rolly ad on a screen in a subway station

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